The Groveland City Council unanimously approved a new logo and tagline, (slogan), at its regularly-scheduled meeting Monday night. The new logo features an artistic rendering of the letter G that includes a green upper half, a blue lower half that looks like ripples on a lake with a leaf capping off the letter. Below the icon are the words “Groveland, Florida”and the new tagline “City with Natural Charm.”
The design is a reflection of the city’s current agricultural enterprises, which include Cherrylake and Lake Catherine Blueberries. The lake reference is a nod to the city’s many waterways. The new tagline is a reference to months of focus groups and prior visioning sessions in which people overwhelmingly said it was the hills, lakes and natural environment that drew them to the city.
“We’re excited about this new look, which captures what people love about Groveland,” said Mayor Evelyn Wilson.
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